Website Design & Conversion Rate Optimization

K1 Race Gear Website Design and Conversion Rate OptimizationHaving a website design with a good user experience and mobile flexibility is crucial to acquiring and keeping customers.

In today’s digital world, it is crucial to have a website design that makes a good first impression, is easy to navigate, and provides an easy funnel for conversion. People are impatient today and if a user can’t find what he/she is looking for, they are likely to leave and find another website. As a matter of fact, we only have about 3 seconds to capture a user’s attention and keep them on your website. Once the user has decided to stay, it can be even more challenging to get the user to fill out a form or complete a checkout process. Things have changed quite a bit over the years in terms of what is considered “good user experience”. This is why your website’s design characteristics and flexibility for mobile devices is so important.

We offer the following website design services:

  • Hosting
  • Domain Name Registration
  • Website Development and Activation

Although there are many different considerations in terms of website design, I have outlined the below (in my opinion) the top 3 areas that you should be concerned with regarding the look and feel of your website:

GOOD USER EXPERIENCE

Once a user is on your website, it is critical to provide an experience that is straight forward and easy to find what he/she is looking for. It is equally as crucial to use certain colors and certain placements to provide a pleasant experience enticing the user to perform some action (fill out a form, or complete a purchase).

WEBSITE PERFORMANCE

With over 50% of website traffic coming from mobile devices, it is more important than ever to make sure that your website code is light and your images are optimized to produce a fast page load experience over 3g and 4g cellular networks. Having slow page load times wil cause your visitors to leave and go to another better performing website. Also, keep in mind that Google and others search engines know how well your site performs and this can have an impact on how well you show up in search results.

MOBILE RESPONSIVE DESIGN

Today, more than 50% of all website traffic is viewed from mobile devices (mobile phones, tablets). This is an astounding number and this number is only continuing to increase each year. People today are searching for what they need on their mobile devices and if you don’t provide a good experience for these consumers, you are missing out on 50% of your target market!

If you would like to get 25 useful tips on conversion rate optimization, click here.

Is Your Website User Friendly, Mobile Responsive, and Easy to Navigate?

Does your website need to be updated? Are you thinking of creating a new website for your business? We would be happy to provide you a free consultation and discuss how we can help you provide your customers a great experience that is unique to your brand. We do it all from development, to hosting, to domain name registrations, and graphic design / logo design. Let’s get you out in front of your competitors and make the right impression to your customers.