The answer is yes, but it depends on what types of blogs you promote on your hotel’s website. If done correctly, blogs can be a great way for hotels to engage with prospective guests and drive traffic to your hotel website and brand awareness about your hotel and its location.
One thing is certain – in the hospitality industry, word-of-mouth advertising is the best way to increase popularity. Everything from brand visibility online and how readers are affected by the content is affected by word-of-mouth.
Blogs are ideal for this because they are relatively inexpensive to generate and they draw people to your hotel’s website which can increase bookings. If your blog is updated frequently with informative interesting content and it is SEO optimized, it can increase the number of repeat guests, as well as tip off readers who stumble upon one of your articles when searching for a related topic. Here are some more ways a regularly updated blog can benefit your hotel:
Blogs Can Create Buzz About Your Hotel and Attract New Guests
If your hotel has a blog that is updated with fresh SEO-optimized content regularly, chances are high that your articles will be picked up in search engines by travelers who are looking for a place to stay. As an example, if you have a restaurant in your hotel that is open to the general public, you can post about it to attract diners who may also be tempted to stay at your hotel or recommend it to others. The point here is that there are many different ways in which you can convert a visitor to a booking. Having article content about many different topics (in this case, the dining example) creates a wider net to attract interest and turn a reader into a booking for your hotel.
If your blog content is optimized properly, it can climb to the top of Google’s rankings for certain key words, which will make your hotel found more easily online. Search engines search for content that is not only fresh, but also relevant to the readers it targets. With professional SEO efforts, a hotel’s blog can remain appropriate and fresh – A factor that can maintain a top search engine ranking. The higher your articles rank, the more exposure you’ll have and the more bookings you’ll obtain.
A Properly Maintained Blog Creates An Identity For Your Hotel
There is a reason everyone has heard of the Hilton hotel chain. This luxury hotel has made a name for itself by offering a sophisticated and luxurious experience to guests. Today, this hotel is a household brand. Most of Hilton’s fame is through word-of-mouth due to its more recent influence, however, its identity has done more to establish its reputation than anything else.
The good news is that a hotel can establish its identity in a similar manner through blogs that advocate it. The fact is that if you post fresh content and have the right mix of consistent online marketing efforts, your hotel will establish its identity as well. Most travelers depend on brand awareness and reviews to figure out whether they should stay or if they should book another hotel. Blogs can help you create a strong identity for your hotel that can attract guests by and retain their interest by highlighting great features, offerings, and reviews about your hotel.
Blogs Can Highlight Special Features About Your Property
The great thing about blogs is that you can write about anything you want regarding your hotel. This includes experiences and benefits guests can expect. By detailing these items on a blog and updating it with new features, you can ensure prospective guests have enough information to make informed decisions.
The keyword here is “informed” decisions. Most travelers go through the gamut researching hotels which can take hours. By providing them with blog posts that specifically address their concerns, you eliminate the need for further customer research. This can also trigger their trust and loyalty to your brand.
Lystra Marketing and Consulting can do all of this for you and more. As one of the top internet marketing and consulting firms we promise results that can place your hotel on the map. Contact us for a FREE consultation today.
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