Customers love loyalty programs and there is only one reason – the rewards. From points that can be redeemed for prizes to discount vouchers that can reduce their booking fee, the sheer delight these generate is unlike any other incentive you can offer.
However, that is not to say that every loyalty program can be as successful. You need to provide incentives your guests can appreciate. For example, in the existing travel climate where millennial travelers rule supreme, old fashioned and rule-heavy programs just don’t work anymore.
Creating a Loyalty Program That Works
There are a number of ways you can bring your loyalty programs to the 21st century and increase its popularity online and off. The good news is that you can bank off existing guests who stay with you frequently. These are the people who prefer to vacation in the same location and book your establishment each time. That’s because they prefer the comfort and convenience your hotel provides.
The first thing you need to do is to acknowledge them by rewarding them with accrued points. Besides making them unbelievably happy, this small gesture will increase their inclination to recommend your hotel to others.
There is no restriction on the type of program you can create. Besides the point system, you can introduce others that can reward loyal guests and generate positive publicity for your hotel. Keep in mind that the easier it is to earn rewards, the more loyalty you can generate. These should be designed without expiration dates so that guests know that they can benefit anytime if they stay with you.
To set certain guests apart from the rest, such as corporate guests, you can create a tiered loyalty program that gives them exclusivity as guests. The distinction can set the pace for hotel bookings in the same category and a permanent status can ensure they remain loyal for life.
The key is instant gratification that gets desired results. A rewards program such as a hotel reward points program should always be transparent and accessible to guests irrespective of their guest status. This includes a sign-up process that is simple to complete and perks for those who do so successfully. Even a small gift or a free drink at the bar for signing up to a loyalty program can do wonders.
These are ideal for infrequent guests but you can offer discounted stays to those who stay every year or every couple of months later. Your hotel won’t lose money either. In fact, with word-of-mouth advertising that such guests will be more than glad to do, their discounts will pay for themselves.
Earn the loyalty of prospective guests before they sign up by advertising your loyalty program on social media. Lystra Marketing can do that for you and much more. We will make sure that those incentives are available online where you need them to be. Contact us for a consultation today and improve your hotel’s reputation.
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