Online Marketing and Where to Invest
Having an online marketing strategy for your business is a crucial part of your business plan. In a society that spends so much time on the internet and with so many different ways to advertise, it is critical to understand where to invest in online marketing so that you achieve a positive return on that investment.
Although there are many different ways to advertise online, there are only 3 high-level investments to make in terms of digital advertising:
Optimize My Paid Ads!
Paid media is anything that you pay for on the internet to drive awareness of your business, or drive traffic to your website. This includes investment in paid search, paid social, and paid display advertisement, among other channels. If implemented correctly, this can be a very effective way to increase revenue and customer acquisition. This is also an effective tactic to use while waiting for your website to build it’s organic presence in the search engines like Google and Bing, as well as to drive traffic for highly competitive keywords.
Owned media is essentially any digital assets you, or your company personally own and have control of. In the case of owned media, you can increase revenue by using best practices for user experience, having good content, and leveraging other digital properties to cross-promote your service, or products. A digital property would include your website, social accounts, and any other digital real estate you own.
Rank Higher In Google!
Earned media is a channel in which you put effort in over time and increase your website traffic organically. SEO (search engine optimization), as an example, is considered “earned” media because over time with the right strategy/focus, your website will start organically coming up higher in more search results because Google and others view your website as having quality content within your specific market.
Whether, you think paid, owned, or earned media is the right outlet for you, the reality is that you need to invest into all three to see a balanced return on your investment. This is where we come in…We have over 15 years of experience in online marketing and are passionate about growing businesses. In order for us to do so, we create full digital marketing strategies for each of our clients. The proven strategy we create looks at your competitors, the market as a whole, market gaps, demographic interests, and many other finite details surrounding your target audience. We not only provide you with the areas you should invest in, but give you a detailed, executable plan with forecasted returns in each recommended marketing channel.
Does your business have a digital strategy? If not, we would be happy to pull one together for you. Even if you don’t utilize us for ongoing services, we would still love the opportunity to help you grow your business online, the right way. Feel free to reach out to us here, let us know that you’re interested in getting a plan, and we’ll be happy to help you!
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